Citizen Watch Company is dedicated to creating watches from only the most exceptional materials, such as 18K gold, fine leather, titanium, and stainless steel watch and band options. In addition to that, Citizen watches often are designed with accents of diamonds and Swarovski Crystal to accentuate their inherent beauty. They continue to make watches of the highest quality for a lifetime of functionality, performance, and elegance.
Established in 1918, the name "Citizen" was chosen by its founding fathers so their watches would be "close to the hearts of People Everywhere." Shortly after this, they adopted the company's formal name of "Citizen Watch Company". During the last 90+ years, Citizen has grown its business throughout the world and earned recognition as a global brand. The past 25 years has coincided with the company's dramatic rise to its current position as the world's largest watchmaker, a distinction Citizen has held every year since 1986.
More recently, Citizen has staked out a new position as the leader in ecologically friendly timekeeping with its Eco-Drive collection of light powered watches. With models ranging from dress to sport to professional dive watches, Citizen Eco-Drive runs continuously in any kind of natural or artificial light for a lifetime of use. Fueled by light, it never needs a battery.
We at Chavez Fine Jewelers are quite pleased to bring Citizen Watches to our customers in and around Taos, New Mexico. Beyond being a large, internationally recognized company, Citizen is also known as for its advanced timepiece technology. From the world's slimmest LCD watch, to the first voice recognized watch, and the world's first professional dive watch with an electronic depth sensor, Citizen's record is unmatched for the number of "world firsts" it has achieved.